e Marketing > Designing, Building & Loading a Successful Web Site > Using the Headline to Grab Attention
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Using the Headline to Grab AttentionHeadlines are the crucial first element of your web page copy. Their purpose is to grab the attention of your target customer. Remember– everyone will see your headline– and that headline could be the difference between a web page visitor wanting to find out more, and exploring what you have to offer, and moving on. Some ways to approach writing a headline: Promise a major benefit Offer a solution to a problem Learn How To Reduce Your Credit Card Debt Instantly By 30%! Flag your target customer Attention Homeowners! – Reduce Your Rates Bill By Over 50%! Ask a question Have You Ever Been Ripped-off By a Used-Car Salesman? Quote a testimonial “Thank You So Much! – My Website Sales Have Increased By 217%!” Sound a warning Your Air-Conditioning Unit May Be Killing You! Use ‘power words’ within your headlines. ‘Power words’ convey strong emotions with a lot of different readers. The strongest ‘power word’ is - Free. Some phrases that incorporate the ‘Free’ power word are:
“Learn” is another great power word:
Here are some more ‘power words’ that work well: you, save, know, understand, results, proven, now, today, immediately, money, powerful, trust, create, secrets and discover. Review and rewrite your headlines – make them as sharp as possible. A good headline will often require lots and lots of reworking. You must get it right first time because your visitor may choose not to visit your website in future if the headline didn’t show them that they were in the right place to have their needs met. Finally, make sure you format your headlines well. Use a large font size, with a bold style. Capitalise the first letter of every word. Consider putting quotation marks around the headline. And remember– you can track and measure your results. So do. You have control so try different headlines; test them for results and keep fine-tuning for maximum success. |