The top 12 tips to see if your marketing is going to be on target…

This is going to be short, sharp and ideally really make you think.

”You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.”
Jay Abraham - Marketing Expert

If you’re doing everything below, I’ll give you a job. If not, we need to work on things.

Here goes:

1. Less than 10 seconds: This is how long it should take you to peak someone’s interest on what you can do for them.

2. Listen twice as often as you speak.

3. Ask and ye shall... yes, you know the rest.

So ask.

If you don’t ask, you don’t get. What have you got to loose?

“Successful people ask better questions, and as a result, they get better answers.”
Anthony Robbins - Famous American Motivational Expert

4. Numeric precision on your communications messages greatly increases your credibility and the difference you portray. Example: We return your calls in less than 5 minutes.

5. Clarity in your marketing messages increases your odds of selling by 70% (say it like you’re talking to an 11 year old).

6. Focus in your marketing messages to just one thing increases your odds of selling by 60%. Eliminate the irrelevant.

7. Your image matters - so do the features, but your overt benefit, and the real reason to believe you can deliver that benefit, matters the most.

8. If you have a dramatic difference from your competition, you have 370% greater odds of success and profitability. Source: Harvard Business Review.

Not sure if you have a dramatic difference?

9. Salt and pepper: If you were helping a restaurant get more customers, you would not advertise that you have free salt and pepper.

Is your company selling salt and pepper to your industry?

10. Does everyone in your organization know what to say when asked what you do? These sound bites should be artwork on your walls!

11. Does your business card give the recipient the benefit received from working with you?

12. Are you on a sturdy table?

Imagine if all your competitors were placed on a large dining table and all were communicating their marketing messages (creating a lot of noise, me-too messages and confusion) to your target consumer looking to “dine”.
  
And there you were - different, on a single, solid, sturdy table with one uncommon, distinct and different offering/message that had real value to your target customer:
who do you think they would try first?

Want to build a sturdy table now?

“The successful person makes a habit of doing what the failing person doesn't like to do.”
Thomas Edison – founder of General Electric

Your success is only limited by yourself,

Best wishes, Vaughan